When I joined H/K/B Cosmetic Surgery, my role focused on managing social media for the plastic surgery division. As the marketing department evolved, my responsibilities expanded significantly, and I became the sole social media manager supporting the company’s flagship Charlotte practice, Concord, and SouthPark locations across both plastic surgery and aesthetics. I led marketing efforts for 13 providers, including the company’s two founding surgeons, overseeing content strategy, campaign planning, creative production, vendor coordination, publishing, analytics, and community management while maintaining a cohesive brand presence across multiple accounts and specialties.


