The Coterie

Building a community-first wellness brand through thoughtful marketing, intentional design, and meaningful member experiences.

As Marketing Director, I led brand management across digital and in-studio experiences, helping create a cohesive member journey through marketing strategy, creative direction, content, communications, partnerships, and events.

Elevating a Consistent Brand Experience

When I joined The Coterie, the studio already had a strong identity and a loyal community. My role was to strengthen that foundation by creating a more cohesive visual language across every digital touchpoint. I redesigned Instagram story highlights, introduced consistent content templates, refined promotional graphics, and established design standards that made the brand instantly recognizable while preserving the personality members already loved.

Expanding the Brand

Internal Communications

A recurring internal publication designed to strengthen culture, improve communication, and keep more than 40 instructors and staff connected between meetings.

Growing an engaged community, not just increasing impressions.

My strategy focused on creating content that educated, informed, and connected with members while reinforcing The Coterie’s community-first mission. Through consistent organic content, thoughtful storytelling, and cohesive creative direction, the Instagram account grew from 4,193 to 6,856 followers over 18 months, representing 63.5% organic growth, while monthly views increased from 39,436 to 347,647 within my first three months managing the account.