The Reclamation — Overview
A lifestyle brand built from the ground up to explore storytelling, community, and modern digital marketing.
Project Snapshot
Client: The Reclamation
Industry: Lifestyle
Project Scope: Brand Strategy, Brand Identity, Website Design, Copywriting, SEO, Email Marketing, Content Strategy, Merchandise, Creative Direction
Role: Lead Marketing Strategist & Creative Director
Timeline: 2026 – Present
Objectives:
Develop a distinctive lifestyle brand with a clear voice and positioning.
Create a cohesive customer journey from discovery through long-term engagement.
Build scalable marketing systems that support future growth.
Demonstrate how strategy, content, SEO, email marketing, and merchandising can function as one connected ecosystem.
My Role:
Throughout this project, I led strategy, brand development, copywriting, creative direction, web design, email sequence development, content architecture, channel planning, and product concepting.
Responsibilities Included:
✓ Brand Strategy
✓ Positioning
✓ Customer Journey Mapping
✓ Messaging Framework
✓ Website Design
✓ UX Planning
✓ SEO Strategy
✓ Long-form Copywriting
✓ Pinterest Strategy
✓ Email Marketing Automation
✓ Merchandising
✓ Product Photography & Mockups
✓ Launch Planning
✓ Content Calendar Development
✓ Creative Direction
Lindsay Injaychock 